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These Designs Are Absolutely Genius

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We all love a good design. There’s something calming about things that perfectly fit together, all within a minimalist or clean frame.

These designers tend to agree. Which is why they built some of the coolest things around.

Check out these designs for some mundane objects that completely reinvent their meaning.

This logo that can be read both ways

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Left to right? Up to down? Either way, you’ll know that Shades Design will be there for you. Very cool.

This rotating logo

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The A, V, D, and G won’t lose their place, even if you rotate it all four times.

This amazing businesscard

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Because why repeat all the same infomation on one card?

The simplicity of this toilet sign

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Maybe they were paying per letter?

Swipe right on this Hannukah sweater

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Keep up to date with your favorite holiday by swiping each candle for eight crazy nights.

This box-shaped store

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Do you think they close the lid at the end of the day?

This restaurant’s sign, using half-letters and half-shadow

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We assume this restaurant is only open at night?

This dentist’s bike rack.

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This design is cool. Ice Cool.

Lyft’s sympathy for L train users

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New York’s L train has closed for six months, affecting the millions of people who travel between Manhattan and New York.

This energy-efficient billboard

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Designers scrambled to design this when they found out they would also be paying the electric costs.

This wordplay-filled PSA

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It says ‘flicking’. Not the other thing. Definitely not the other thing.


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